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Client
Campaign
Timescale
Digital Birmingham (a Birmingham City Council Initiative)
Raising the Digital Bar
July 2007 to date
Promoting the UK’s second city in its ambitions for digital leadership is the challenge for Digital Birmingham.

Digital inclusion for all communities is a key factor in economic regeneration and Birmingham is striving to ensure its businesses and citizens can access digital technologies to improve their lives and prospects. Our task is to creatively communicate this wide ranging message to businesses, government departments, schools and Birmingham citizens of all ages.

Over the three year campaign, we’ve achieved regular and sustained coverage in key regional press, online, on broadcast channels, in local government media and in the national broadsheets.  Focusing on real people and using highly creative photography and digital video has been crucial to securing coverage.

“betterpr has proved to be a very professional team that has proactively worked to partner and support us in raising our profile, which has paid dividends,” says Digital Birmingham’s marketing manager Nicola Bryant. “They understand our business well and deliver a cost effective service to meet our budget needs.”

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