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Client
Campaign
Timescale
TM Logistics
Connecting Together
August - October 2008
One of the UK's leading independent logistics companies needed to engage and inspire 300 employees across 16 sites.

Our challenge was to devise a bold internal communications campaign that brought the company’s 5-year vision to life. 

We developed a campaign theme 'Connecting Together' and initiatives including a lively magazine to communicate key messages, an interactive ‘flash’ presentation for a nationwide roadshow and promotional merchandise that articulated messages in a fun and engaging way.

Feedback from the roadshow was overwhelmingly positive, with 80% of attendees saying they genuinely felt part of the business, clearly understood future plans and their particular role.

TM Logistics’ director Grahame Taylor said: “We regard betterpr as a proactive, value added business partner. Having gained an excellent understanding of our business they are able to reflect the essence of what we are striving to achieve in terms of vision, values, culture and business growth in all initiatives undertaken.”

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