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Client
Campaign
Timescale
Henry Squire & Sons Ltd
A heavy duty performance
March 2007 to date
‘Give us regular product exposure in the DIY, hardware and cycling trade press’ was the task we were set by one of best known global names in high security.

Previous agency results were disappointing, so the 230 year-old firm had high expectations when they appointed us to help their expansion into new markets.

We set about launching a trade campaign with ‘golden’ titles aimed at reinforcing the Squire brand and stimulating genuine sales leads. 

Our strategy has seen us build strong media partnerships with key titles including DIY Week, Hardware & Garden Review, Builders Merchants Journal, BikeBiz and Cycling Plus.

Capitalising on Squire’s attendance at major security shows and partnering with the London Cycling Campaign has also broadened valuable exposure.

The campaign has been a clear success says managing director John Squire.  “betterpr’s systematic approach has had a tremendous impact on establishing Squire’s new products in the marketplace and re-establishing our brand name.”

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